Kenworth Highlights Vinyl Wrap Prototype

Kenworth Truck Company featured a colorful, Kenworth vinyl wrap prototype on its new Kenworth T700 with a 2010 PACCAR MX engine at the recent Great American Trucking Show in Dallas. Developed in conjunction with Sirlin Enterprises, the prototype wrap was shown to customers visiting the Kenworth booth during the show. “We wanted to show customers a new, unique way of spec’ing their Kenworths to further emphasize their commitment and passion for The World’s Best® trucks,” said Judy McTigue, Kenworth director of marketing planning and research. Kenworth plans to launch the Kenworth Wrap Program in the near future. The colorful wraps will provide a distinctive and eye-grabbing upgrade, and each design will be available with a large number of solid paint colors. The Kenworth wraps are expected to cover three different levels of detail, offer long-lasting durability, and cost many times less than paint.